'Management consultants embrace customer relationship with SAP Business ByDesign

Würzburg, November 23, 2010 - hsp, a consultancy for holistic enterprise development, has opted for a new solution for Customer Relationship Management (CRM). SAP Business ByDesign will help support their Campaign Management and Lead-to-Opportunity processes. IBIS Prof. Thome has been tasked with implementing the consultancy's CRM starter package.

Up to now, hsp has maintained its customer data in Microsoft Access, but the system was used merely to manage addresses. They had no solution for CRM. The consultancy was looking to improve its service to regular customers and find a systematic solution for launching sales campaigns - so they opted for SAP Business ByDesign's CRM application.

The Campaign Management process will enable hsp's marketing department to create, launch and monitor future campaigns, enter and analyze responses. The Lead-to-Opportunity process makes it easy to create leads from campaign responses. Marketing qualifies them and forwards promising ones to Sales, where employees create opportunities, plan activities and follow up on them - till ideally, sales orders result.

IT consultants at IBIS Prof. Thome will be implementing the CRM starter package from SAP Business ByDesign. The entire project is expected take only three weeks, beginning with a kick-off workshop to check business scenarios, define customer-specific content and check and improve the IT infrastructure. Next, IBIS consultants will pre-configure the solution, import data and train the end-users. Finally, they will perform in-depth tests, and SAP Business ByDesign will be available for CRM.

"We're an innovative consultancy for holistic enterprise development, change management expertise and process management. Our growth has made it necessary for us to evolve our own processes systematically," says Holger Schaar, founder and board executive of hsp. "The CRM starter package will help us implement SAP Business ByDesign quickly and reliably. Rather than having to expand our own IT infrastructure, it'll let us focus completely on our customers and our business."

About hsp

hsp, headquartered in Leinfelden-Echterdingen, implements change processes and ensures tangible success. A unique combination of top-down and bottom-up approaches offers businesses training and support to improve productivity, profitability, employee satisfaction and greater customer focus. The firm is a pioneer in holistic change management and helps companies create innovative corporate cultures. Their references include every type of business from SMBs to international corporations. hsp was founded over 25 years ago. Project tasks are performed by a pool of approximately thirty experts and instructors, all with at least 15 year's experience in consulting and management.

hsp AG: http://www.hspag.com